Broaden Your Marketing Scope with Search Engine Marketing Programs
Search Engine Marketing (often referred to asPay-Per-Click) is a powerful tool to quickly generate targeted visitors to your site. From researching and selecting the right keywords to organizing those keywords into an effective campaign, a winning SEM campaign will place your ad in relevant search engine results to generate clicks to your website. Our team has achieved the Google Partner Badge and is recognized for their expertise. We take the extra steps required to deliver efficient and effective campaigns and monitor success down to true customer engagement.
Search Engine Marketing, more commonly known as SEM, an ideal way by which you can increase traffic to your website based on user intent. It doesn’t matter whether you are starting a new business or improving the online presence for your already existing company, a properly executed SEM strategy can help boost your sales and presence. There are numerous companies that provide the services of search engine marketing in Augusta, Atlanta and the southeast, but working with one that is knowledgeable and effective can be the difference between making money and throwing it out the window. CWR Digital has years of experience and a highly trained staff that can maximize your SEM campaign to get the most ROI for your business.
The Benefit of SEM with CWR Digital
A well established and reputable business or company can easily attract a large number of customers but are always looking to expand their reach; while smaller businesses often need more help getting the attention of potential customers. Whatever the case, a properly thought out and executed SEM plan can help achieve those goals.
SEM targets users and potential customers specifically for your products or services when they are most interested. This is done by showing ads related to your business to users based on the keyword(s) they’ve entered into search engines.
Compete on a Larger Scale with SEM
Think for a second, what happens whenever you write anything in a search bar? You get a SERP (Search Engine Results Page) based on your query. This page will contain ads, maps, organic search results and often a Knowledge Map. Despite the many options, people tend to click on and investigate the options the see first.
With SEM, your business can often compete for those top positions against bigger and more established companies with the right planning.
Utilize Search Engine Marketing keyword research
Understanding how to utilize keywords is important in running an SEM campaign. Many businesses will do some initial keyword research then become intimidated when they find keywords they’re interested in can have a high CPC (cost per click). Seeing this, many small businesses will back away from SEM. This is where having a real strategy comes into play and working with a company that understands this can present opportunities that may not be immediately apparent to novices.
The most familiar keywords will, in general, be increasingly costly for small organizations, but the most common and familiar keywords aren’t always the best.
Let’s say you own a small Italian restaurant. Initially, the keyword “restaurants” would seem like a keyword. Upon doing some research you find the term “restaurants” is very expensive. This is where understanding the difference between the keywords and long tail keywords come in. Long tail keywords are keyword phrases that are more specific. So instead of focusing on the term “restaurants” and better phrase to target would be “Italian restaurants”. This term will not only be less expensive, it also targets people directly interested in what you have to offer. Other tactics such as adding locations, bid optimization, device targeting, building up landing pages and site optimization (which ties into SEO practices and is something you should also be doing) will help make SEM advertising more affordable and effective for your business.
Lastly, properly run SEM will not only help in generating sales for ads, but also aids the performance of other online marketing tactics such as remarketing and even SEO.
Working with a partner that fully understands how to utilize and full range of tactics in an SEM campaign is imperative for the success and growth of any business. Get in touch with CWR Digital if you business is in need of Search Engine Marketing.
SEM Boosts visibility
SEM is one of the best ways for increasing the visibility of your website in SERP’s, by placing your ad at the top of search pages where customers will see it. Proper wording and use of extensions also increase the visibility of your ads, bringing them and your business more attention.
Learn More about SEM
To find out more about how Search Engine Marketing can help your business, contact CWR Digital today.
Contact CWR Digital for a quote on a SEM program for your business today.
Contact Us Today!
What Our Customers Have To Say
Carl and his team at CWR Digital brought our firm squarely into the 21st Century. Their team has developed a robust and comprehensive digital marketing strategy for us including search engine optimization (SEO), social media as well as other areas of digital marketing. They are also great with bringing us new ideas and listening to and implementing ideas of our own. We’ve seen real results over the past two years that can be directly attributed to their work including a steady stream of new clients across our areas of practice as well as several lucrative cases and others with great promise. We recommend CWR digital to any business seeking to increase their digital visibility and revenue from potential clients looking to internet and mobile sources for their needs.
Fleming & Nelson, LLP
On a scale of 1 to 10, CWR Digital is definitely an 11 when it comes to customer service and expertise!! Each member of their team is extremely knowledgeable and very quick to assist us with any questions that arise from our advertisers and sales teams. They are quick to come to the rescue any time we need their help with clients or don't fully understand something. If working with them the past 2 years has taught us anything, it's that you should stick with what works and we couldn't be happier that they are also the best!!
Regional Digital Specialist - Morris Multimedia
“We’re excited to partner with CWR Digital. They’ve definitely given us the tools and training to compete in the marketplace with programmatic. It’s important to provide our advertisers the solutions and performance their looking for. We saw huge revenue growth with our very first deployments. Customer support is super responsive to our needs and questions, and they take the time to explain the processes so you can be confident in your sales pitch.”
Promotions Director, Digital Media Sales - Lakeway Publishers, Inc.
I just wanted to let you know the results from the December 2, 2014 Columbia County Commission District 3 runoff between our client Mack Taylor and his opponent Trip Derryberry.
Mack was unquestionably the underdog going into the runoff, after finishing second in the General by a margin of 41% to 23%. I advised Mack to avoid using the usual and customary direct mail campaign and to instead go all digital. For the entire month between the General Election Day and the ensuing runoff, we fed targeted ads to voters in his commission district. The strategy melded well with our other media, plus the financial impact of this strategy was significant. The price of the digital campaign was less than the cost of a 2000 piece mailer, which translated into Mack spending more time with voters and less time raising money.
This tactic, along with his tremendous work ethic pushed him to a 58.2% to 41.8% victory. In political speak, he won by a landslide in a race he wasn’t supposed to win.
Thanks to you and the rest of the team at CWR Digital for being on the Mack Taylor team. This was our first race together, but definitely not our last.
Southeastern Marketing & Production
I have personally known Carl Rau for almost 20 years. He is a professional in his field of digital technology. CWR has been a tremendous asset to our agency with their digital services - but more importantly - their knowledge. It is nearly impossible to keep up with all the digital products offered, how they should be integrated into your business and what exactly you need or not need. That's why we depend heavily on CWR to keep us abreast of new products, services and how they can help us better serve our clients.
In addition, they do first class websites. They will critique your current website and make recommendations – even going as far to send over several examples, templates and ideas.
CWR has never “oversold” any of our clients’ digital products that they do not need in their advertising and marketing efforts. Give them an opportunity. You’ll be very happy with their services, you will learn a lot and you will have a lot more confidence in your digital presence in the market.